PRE-SEED INVESTOR DECK · 2026
VinaVia
Investment Deck
Building the bridge between Vietnamese eco-manufacturers and global buyers
Confidential & Proprietary
THE PROBLEM
Two Broken Markets, One Massive Gap
Vietnamese Consumers Pay 3-5x Too Much
- ✗ Quality international products pass through 3-5 intermediaries before reaching Vietnam
- ✗ Each layer adds 20-40% markup — consumers pay 3-5x the factory price
- ✗ Decree 46 now requires strict quality compliance — informal importers can't compete anymore
- ✗ Consumers who want quality must overpay or can't access it at all
- ✗ The formal import channel (with invoices, taxes, NĐ46 compliance) is now the ONLY viable path
Vietnamese Manufacturers Can't Reach Global Buyers
- ✗ 5,400 craft villages, 1,000+ export companies — but 95% are offline
- ✗ Manufacturers don't know how to comply with EU standards (FSC, EUDR, REACH)
- ✗ No B2B platform connects Vietnamese eco-products with EU/US buyers
- ✗ Vietnam's $3.5B handicraft industry sells through fragmented, inefficient channels
Price markup through intermediaries
of craft villages are offline
dedicated B2B eco-platform exists
EU eco-import market untapped
WHY VIETNAM
A Manufacturing Powerhouse Hiding in Plain Sight
World's Furniture Exporter
$17.3B in exports — strong wood & bamboo ecosystem
Handicraft Exports
1,000+ export companies, centuries of craft tradition
World's Coffee Producer
Robusta leader, growing specialty segment for EU
Tariffs Cut via EVFTA
EU-Vietnam FTA: preferential access since Aug 2020
8.02% GDP growth (2025) — top in ASEAN
$475B total exports (2025) — up 17% YoY
$27.6B FDI disbursed — 5-year high
723 bamboo & rattan processing villages
EVFTA: THE UNFAIR ADVANTAGE
The Only Comprehensive FTA Between ASEAN and the EU
EU-Vietnam Free Trade Agreement — effective since August 2020
| Product | Before | After |
|---|---|---|
| Bamboo & Rattan | 4-6% | 0% |
| Ceramics & Handicrafts | 6-12% | 0% |
| Coffee | 7.5-11.5% | 0% |
| Furniture | 2.7-5.6% | 0% |
Price Advantage
Vietnamese eco-products become 5-12% cheaper than alternatives at EU borders
Compliance as Moat
C/O EUR.1 certification is complex — VinaVia handles it, competitors don't
Only Vietnam Has This
No other ASEAN country has a comprehensive FTA with the EU
MARKET OPPORTUNITY
Massive & Growing
12% CAGR between 2023 and 2030
EVFTA, CPTPP, RCEP tariff advantages
EU Green Deal & EUDR creating demand for verified eco supply chains
Global supply chain diversification to Southeast Asia
B2B e-commerce growing at 21.75% CAGR in Vietnam
MEET VINAVIA
The B2B Platform Connecting Vietnamese Eco-Manufacturers with Global Buyers
Vietnamese Manufacturers
VinaVia Platform
Curation · QC · Compliance · Logistics
EU & US Buyers
Curated Catalog
Verified eco-friendly products from bamboo, handicraft, home décor & coffee categories
Quality & Compliance
FSC, REACH, EUDR compliance built-in. Every supplier audited and scored
End-to-End Logistics
Export docs, C/O EUR.1 for EVFTA preferential tariffs, door-to-door shipping
White-Glove Onboarding
We digitize offline manufacturers — photography, listing, export readiness
PRODUCT FOCUS
Four High-Growth Categories
Bamboo & Rattan
VN export market
Kitchenware, straws, furniture, packaging alternatives
15% YoY growth driven by EU single-use plastic ban
Handicrafts & Textiles
export industry
Ceramics, lacquerware, silk, embroidery, woven baskets
723 craft villages, UNESCO-recognized traditions
Home Décor & Furniture
export sector
Sustainable wood furniture, lighting, décor accessories
FSC-certified suppliers meeting EU standards
Coffee & Specialty Foods
world producer
Single-origin, organic, specialty robusta & arabica
Growing premium segment for EU specialty market
BUSINESS MODEL
Six Revenue Streams
Transaction Commission
8-15% on every B2B order through the platform
Logistics Margin
5-8% markup on end-to-end shipping & customs
Premium Listings
Vendors pay for featured placement & priority ranking
Compliance Services
FSC, REACH, EUDR certification assistance fees
Sample Box Program
$50-100 curated sample boxes for EU buyer discovery
OEM / Custom Orders
Premium sourcing fee for custom/private label orders
COMPETITIVE LANDSCAPE
No One Owns This Channel
VinaVia is the only platform combining eco-focused curation + EVFTA compliance + end-to-end export for Vietnamese products to Europe
| VinaVia | Faire.com | Alibaba | TradeVietnam | |
|---|---|---|---|---|
| Focus | VN Eco → EU | Global artisan | Everything | Gov't portal |
| EVFTA Support | Built-in ✓ | None ✗ | None ✗ | None ✗ |
| Eco Certification | Required ✓ | Optional | Rare | None |
| Vendor Onboarding | White-glove ✓ | Self-serve | Self-serve | Self-serve |
| QC / Audit | On-site ✓ | None | 3rd party | None |
| Export Logistics | Full-service ✓ | Partial | Buyer handles | None |
| Target Buyer | EU retailers | Global indie | Global mass | General |
WHY NOW
The Window Is Open — But Not Forever
EVFTA Maturing
Tariff elimination is now fully in effect. Early movers capture the export channel before competitors.
EU Green Deal Mandate
EUDR & sustainability regulations create massive demand for verified eco-friendly supply chains.
Decree 46 Eliminates Gray Market
Vietnam's new Decree 46 tightens quality standards and tax compliance for importers. Informal/cross-border trade channels are dying. Formal importers with full compliance (invoices, taxes, quality certificates) like VinaVia have a massive first-mover advantage.
Vietnam's Export Boom
Vietnam is the world's fastest-growing export economy. $475B exports, 8% GDP growth.
B2B Digital Shift
COVID accelerated B2B e-commerce adoption. EU buyers now prefer digital sourcing platforms.
No Incumbent
No platform owns the VN-to-EU eco-product channel. The window to build the category leader is open.
GO-TO-MARKET
90-Day Launch Plan
Day 1-30
Foundation
- Business registration & export licenses
- Scout 100+ vendors across 4 categories
- Logistics partnerships (DHL, Maersk)
- Build vendor scorecard (10 criteria)
Day 31-60
Build Catalog
- White-glove vendor onboarding
- Professional product photography
- 300-500 SKUs cataloged
- EU compliance verification per product
Day 61-90
Sales Launch
- LinkedIn outreach to EU buyers
- List on Faire, Orderchamp, Europages
- Sample Box program ($50-100/box)
- First 10 paying EU customers
Vendors Scouted
SKUs Listed
EU Customers
Sales Channels
GROWTH TRAJECTORY
Conservative but Ambitious
50 vendors
500 SKUs
Year 1 (2026)
200 vendors
3,000 SKUs
Year 2 (2027)
500 vendors
10,000 SKUs
Year 3 (2028)
1,000 vendors
25,000 SKUs
Year 4 (2029)
• Avg. order: $2K-5K
• Commission: 8-15%
• Logistics margin: 5-8%
• Repeat rate: 40%+
• Gross margin: 35-45%
• Break-even: Month 18-24
THE ASK
Raising $200-300K Pre-Seed
12-Month Milestones With This Capital
200+ verified vendors on platform
3,000+ SKUs in catalog
$800K GMV run rate
50+ active EU buyer accounts
Ready for Seed round
Website, B2B platform, payment integration
Field team, vendor onboarding, product photography
EU buyer outreach, trade fairs, digital marketing
Export compliance, logistics partnerships
Company setup, IP protection, certifications
THE TEAM
Proven Entrepreneurs + Key Hires
Tan
Co-Founder & Distribution Director
Consumer goods distribution network in Hue
Quan
Co-Founder & Marketing Director
Top 5 homestay & hotel system in Hue
Chi
Co-Founder & Technology Director
CEO of 50-person tech company & 2 retail stores
Giam
CEO
FPT Golden Boy · Solution Architect
Bao
Head of Sales
Livestream Commerce Expert · Top Seller
HIRING
Head of Supply Chain
Vendor relationships & export operations
HIRING
Head of Sales (EU)
EU buyer acquisition & partnerships
HIRING
CTO / Tech Lead
Platform development & architecture
OUR STORY
The Trip That Changed Everything
During an international market research trip, our three founders — each already successful in distribution, marketing, and technology — made a shared discovery.
There are exceptional quality products worldwide that Vietnamese consumers either can't access, or must buy at inflated prices through layers of intermediaries. And there are thousands of Vietnamese craftsmen making world-class eco products that European buyers will never find.
VinaVia was born to solve both sides of this equation. We import the best products at fair prices for Vietnamese consumers. And we build the digital bridge that connects Vietnam's 5,400 craft villages to the $24 billion EU eco-market.
Our long-term vision: gradually transfer manufacturing technology to Vietnam — transforming the country from importer to producer, and building the leading B2B eco-commerce platform in Southeast Asia.
WHY INVEST IN VINAVIA
The Opportunity of a Decade
$24B Market, Zero Incumbent
No platform owns the VN-to-EU eco-product B2B channel. First-mover advantage is real.
EVFTA = Structural Moat
Only Vietnam has a comprehensive FTA with the EU. 0% tariffs on our core categories.
Asset-Light, High-Margin
35-45% gross margins. No factories, no warehouses. Revenue from day one.
Proven Team, Local Expertise
5 founders with existing distribution networks, retail stores, tech company, and marketing expertise in Hue.
Decree 46 = Our Tailwind
New regulations eliminate gray-market importers. VinaVia's full compliance (invoices, taxes, quality certificates) creates an insurmountable advantage over informal channels.
Timing is Perfect
EU Green Deal mandates, Vietnam's export boom, B2B digital shift — all converging NOW.
Clear Path to Scale
$120K → $800K → $3M → $8M. Break-even by month 18-24. Seed-ready in 12 months.
THE FUTURE OF ECO-COMMERCE
Is Sustainable & Digital
We are building the export infrastructure that connects Vietnamese eco-manufacturers with global markets.
vinavia.vn
hello@vinavia.vn
Hue City, Vietnam
THANK YOU
Confidential & Proprietary